About

No Risk, No New Story.
No New Story, No Change.

Your business and personal stories have more in common than you think.

Founder Aaron J. Jacobs first story was as a Performer with a Post Graduate Degree in Acting and Directing. His next story was Casting Director for some of the biggest studios on the planet, and then a commercial Producing Director working with Fortune 50 technology companies. He combines all of these stories to help business leaders and their teams to sell more confidently on camera. 

We are not facilitators. We are certified coaches. This is why you should care.

We are here to help you tell powerful stories that close more deals. However, any corporate facilitator can teach you a framework and send you on your way. But what about the underlying issues?

Our team comprises certified life and business coaches with a deep history in Buyer Enablement Leadership and Sales.  Because what good are frameworks, tactics, and techniques if you are not addressing the underlying issues (stories) that you or your team members are struggling with? Stories like:

  • I’m not good enough
  • I’m an imposter
  • I’m not good on-camera
  • I’ll never be a good closer
  • I’m no good at overcoming objections
  • I’m no good at technical discovery
  • I can’t think of any good stories because I’m not creative

Addressing the emotional health of your team is more important than ever.

Mental resilience, scarcity vs. abundant thinking, trauma awareness, and neurodiversity accommodations are all important considerations when training and coaching individuals or a team. It’s not just a box to check; it’s the difference between thriving and surviving. 

Our coaches and training materials are designed with this in mind. Our courses have a 100% recommendation rate for creating a safe, inclusive environment for learning that is fun and upbeat. 

When your personal and business stories are in sync, magic starts to happen to your sales.

Every hero story begins with the first step. This one is super easy

Watch this video to learn production secrets for looking fantastic on-camera for your next demo or presentation.